Description: As Extension Educators, we serve a vast audience, spanning all age groups, educational and cultural backgrounds, and levels of expertise. Coping with such a variety of stakeholders requires us to draw on the experience we accrue over a lifetime of service. When available, seasoned educators can be a great resource when planning new programming or addressing a new audience, but sometimes it can be difficult to identify support or even to realize what you might need to know. This is especially true for newer educators, for whom every experience is as much about their own learning as it is for the learning of others. This presentation will discuss some key issues related to sharing expertise and targeting your audience that can help you to prepare more effective and engaging learning materials across different groups. We will introduce some familiar and not so familiar ideas for you to consider when planning to teach, and simple ways that can help ensure your teaching materials are supporting rather than detracting from your goals.